UnIntellectual Property (UnIP): Trade dress in Blossom Pastry Design
The Third Circuit has affirmed the District Court’s ruling that the Blossom Design for the shape of the dough surrounding a pie was functional and thus not entitled to trade dress or trademark protection. In doing so, the Court also cancelled the trademark registration related to the same. The Court concluded that “the six-fold spiral pattern is not “an arbitrary flourish” on an otherwise complete dessert, “it is the reason the [shape] works” as a single-serving fruit dessert.”
The District Court’s (Eastern District of Pennsylvania) opinion is worth a read, especially since it incorporates images of the pies and some humor (e.g. “This case presents the delicious issue, sure to please those with a sweet tooth, of whether summary judgment should be granted to either side in a trademark infringement dispute over apple pastry desserts.”).
As a boy growing up with a mom that was constantly baking (albeit more cookies than pies), I enjoyed this opinion and understand the conclusion.
You Decide: Will the Supreme Court of the United States decide that stripes, chevrons, zigzags, and color blocks in cheerleader uniforms are subject to copyright protection? If so, more robust copyright protection may come to fruition for fashion designers after the Sixth Circuit’s decision in Varsity Brands, Inc. v. Star Athletica, LLC, 799 F.3d 468, 470 (6th Cir. 2015). Most Circuit Courts agree that the “Copyright Act protects the ‘pictorial, graphic, or sculptural features’ of a design of a useful article even if those features cannot be removed physically from the useful article, as long as they are conceptually separable from the utilitarian aspects of the article.” Varsity Brands, 799 F.3d at 483. This means that a useful article, such a as a t-shirt, cannot be copyrighted, but the design on a t-shirt may be copyrighted if it is “conceptually separable” from the utilitarian aspect of the t-shirt (i.e. as clothing meant to cover upper bodies) of the shirt. However, courts have “struggled mightily to formulate a test” for this legal theory. Id. at 484.
A solution to the struggle may soon be revealed as the Supreme Court granted certiorari to address what the appropriate test is to determine when a feature of a useful article is protectable under the Copyright Act. See Star Athletica, LLC v. Varsity Brands, Inc., 136 S. Ct. 1823 (2016).
The Supreme Court’s most fashionable case centers on cheerleading uniforms. Varsity is a manufacturer of cheerleading uniforms, having “registered copyrights for multiple graphic designs” that include “stripes, chevrons, zigzags, and color blocks. . . .” Varsity Brands, 799 F.3d at470-71. Varsity sued Star for copyright infringement, alleging that Star distributed cheerleading uniforms substantially similar to Varsity’s copyrighted designs. Id. at 474. After the Western District of Tennessee denied Varsity’s copyright claim, holding that “a cheerleading uniform is not a cheerleading uniform without” designs, Varsity sought appeal to the Sixth Circuit.
In Varsity Brands, the Sixth Circuit acknowledged that courts have taken at least nine different approaches to conceptual separability. See Id. at 484. Overall, the Sixth Circuit held that Varsity’s designs are “capable of existing independently” of the cheerleading uniform because “the arrangements of stripes, chevrons, color blocks, and zigzags are ‘wholly unnecessary to the performance of’ the garment’s [utilitarian aspect] to cover the body, permit free movement, and wick moisture.” Id. at 492. The Court noted that a “plain white [cheerleading uniform] still cover[s] the body and permit[s] the wearer to cheer, jump kick, and flip” and the “top and skirt are still easily identifiable as cheerleading uniforms” without the design. Id. at 491. Thus, Varsity’s graphic designs were copyrightable. Id. at 492.
Applied to other garments, the SCOTUS affirmation of Sixth Circuit’s logic could largely expand the protection of copyright for fashion designers and prevent “knock-offs” from escaping liability. However, whether SCOTUS will affirm the Sixth Circuit’s holding is still up for speculation, especially considering the diverse approaches that courts have taken on the issue. SCOTUS has broadened intellectual property rights recently with decisions such as Halo Elecs., Inc. v. Pulse Elecs., Inc., No. 14-1513, 2016 WL 3221515, at *4 (U.S. June 13, 2016) in which the Court made it easier for patent holders to recover treble damages when pursuing patent infringement. If SCOTUS continues down the path of IP right expansion, then affirming the Sixth Circuit’s ruling in Star Athletica, LLC v. Varsity Brands, Inc. may be its next opportunity. Until then, those in both the fashion and legal industries will be watching, and the case will get more press and attention, as shown here.
Blog post contributed with the help of Traverse Legal, PLC Associate Attorney, Mallory Donick.
UnIntellectual Property (UnIP): Copyright in Letter of the Law
A unique dispute has arisen between two online legal research companies. Lawriter LLC (known as Casemaker) was hired by the state of Georgia to publish the Georgia Administrative Rules and Regulations to the public. Casemaker provides the rules and regulations on a website for free, but also makes money by providing them to in an indexed and always-updated format to larger legal databases such as LexisNexis. When competing legal research company Fastcase published a rendition of those same rules, Casemaker sent a takedown demand to Fastcase in December. In that letter, Casemaker argued that its publication of those rules was copyrightable material, so by republishing them, Fastcase had infringed upon its copyright. In response, Fastcase Inc. field a lawsuit in federal court. In its complaint, Fastcase argued that laws and regulations are not copyrightable material—after all, laws are of a public nature, so makes little sense for a (private) party to exclude others from publishing those laws for viewing. Fastcase hopes to get a declaratory judgment, so that a court will establish this as a matter of law.
Yet in an interesting twist, Casemaker has chosen not to defend against Fastcase’s action for declaratory judgment. Indeed, the CEO told the LawSites blog in an interview that he was “all in favor” of having the court declare that state law is not copyrightable. He stated that Casemaker was in the business of repackaging the state laws in a user-friendly, always up-to-date format so that others could use it, and that this service—as opposed to the laws themselves—was copyrightable.
What does this mean? There’s a few conclusions to be drawn here. First, this dispute is just the latest example of how intellectual property is never a settled matter. As intellectual property litigants, we are always pushing the law to see how it applies in a new context. Second, it is possible that Fastcase did not think this lawsuit through, as it seems unlikely that Casemaker ever seriously thought it could get copyright protections for state laws themselves. But then again, perhaps Casemaker is simply being too clever by half…
*This post is courtesy of Victor Ratiu. Victor is a third-year law student at the University of Texas School of Law. He reads through these cases so you don’t have to.
Welcome to 2016. While I’m excited for another year that will undoubtedly bring more examples of unintellectual property (UnIP), I wanted to touch on perhaps the largest trademark ruling that occurred at the end of 2015. The United States Court of Appeals for the Federal Circuit held that the United States Patent and Trademark Office (USPTO) can not reject trademarks for being offensive. The case stems from an Asian-American rock band’s attempt to register its band name, The Slants. The USPTO refused to to do so and the the Trademark Trial and Appeals Board (TTAB) had sustained the refusal.
When appealed, the Court was tasked with answering one question: Does the bar on registration of disparaging marks in 15 U.S.C. §1052(a) (set forth below) violate the First Amendment? The answer was a resounding and, in this lawyer’s personal opinion, a long overdue YES!
The USPTO’s basis for refusing marks like THE SLANTS, NO $#!+, THE COMPLETE A**HOLE’S GUIDE TO …, F**K PROJECT, AWSHIT WORKS appears to be gone. Will former applicants who were refused registration re-apply? I would advise that they do. As predicted by ArsTechnica, the question now becomes how much of an impact this ruling has on other trademarks in the future (e.g. Redskins). I am glad that I no longer will have to spend so much time trying to advise my clients about what may or may not be immoral or scandalous as they identify potential trademarks, as I clearly had a different interpretation of those terms than the USPTO and its various precedent.
I mean, come on, how can you accurately reconcile some of the USPTO’s refusals and TTAB’s allowances with decisions like the relatively recent one involving NUT SACK DOUBLE BROWN ALE. I know, I know, it all boils down the facts, but would you change your mind knowing that the slogan for that beer was “Give Our Nut Sack a Taste” with a picture that looks like a squirrel holding a bag of nuts (or testicles). The good news is that, so long as the law does not change again, these judgment decisions with regard to offensiveness and immorality should no longer determine the registrability of a mark. Start your dirty mind engines!!!
15 U.S.C. §1052 (Extract)
No trademark by which the goods of the applicant may be distinguished from the goods of others shall be refused registration on the principal register on account of its nature unless it–
- (a) Consists of or comprises immoral, deceptive, or scandalous matter; or matter which may disparage or falsely suggest a connection with persons, living or dead, institutions, beliefs, or national symbols, or bring them into contempt, or disrepute; or a geographical indication which, when used on or in connection with wines or spirits, identifies a place other than the origin of the goods and is first used on or in connection with wines or spirits by the applicant on or after one year after the date on which the WTO Agreement (as defined in section 2(9) of the Uruguay Round Agreements Act) enters into force with respect to the United States.
UnIntellectual Property (UnIP): Trademark for “sriracha”
The United States Patent and Trademark Office (USPTO) held that the immensely popular hot sauce, “sriracha,” has become generic and thus is not entitled to trademark registration or protection. The trademark history, as told by law inc., is summarized well enough that I need not repeat it. However, I will note that the most intriguing part of this story is not the debate as to whether “sriracha” is indeed genercized, but rather the decision by its founder, Tren, to not pursue a USPTO trademark registration at the outset. In doing so, there is little doubt that he has forgone millions of dollars of licensing revenue and is jeopardizing the long-term success as others flood the market under the same name. Admittedly, he would have had to spend some legal dollars to register, secure agreements and potentially enforce the mark, but that is a cost of doing business, and a good one when you consider the ROI. While I can’t question the man’s success, his love of zen or the taste of the product itself, I do question his legal stance with regard to trademark protection. As a trademark lawyer and business man, it makes me cringe, much like a bite of too much of his hot sauce.
UnIntellectual Property (UnIP): Trademark Design and Copyright for Mardi Gras Bead Dog for Jewelry, Clothing and King Cake
The United States Court of Appeals for the Fifth Circuit affirmed the District Court’s grant of summary judgment to Plaintiff on its claim for a declaratory judgment of non-infringement of Defendant’s trademarks, and in doing so affirmed cancellation of those trademarks. The dispute centers around the use of a design that is seen at Mardi Gras in New Orleans. In particular, a “bead dog” is commonly made using the beads that are thrown from the balconies to the revelers below. Defendant, Haydel’s Bakery, had registered two trademarks, one character mark for MARDI GRAS BEAD DOG (which was not used by the Plaintiff) and one design mark, as well as a copyright for what it described as a “stylized dog wearing a beaded necklace, with the dog being formed by a series of spheres designed to look like Mardi Gras style beads. The dog has two eyes and a nose, all formed by smaller beads.” When Haydel’s threatened Plaintiff, Nola Spice Designs, over its jewelry, Nola Spice sought declaratory judgment.
The opinion of the Court is a detailed and reasoned one, worth reading, especially since it provides Appendices showing each of the images at issue. The Court deemed both trademarks as being merely descriptive, in that they were a “rendering of the old time bead dog” and “iconic Mardi Gras symbol.” The Defendant was not able to provide sufficient evidence of secondary meaning.
With respect to the copyright infringement claim, the Court separated the unprotectable elements before applying the substantial similarity test. In doing so, it recognized this was a derivative work, thus focusing only on the material contributed by Defendant, which excluded the body of the dog. Although Defendant tried to convince the Court that the “original contributions include, among other things, the selection and arrangement of a necklace, nose, eyes, and a tail, all made of smaller beads,” the Court cited case law and held that anatomical features on replicas of animals are ideas not entitled to copyright protection. This left little for the Defendant, though the Court recognized that while the idea of eyes, a nose, a tail, and a collar are not protectable, the manner in which Defendant expresses these features may be protectable, as long as that expression is original and not dictated by the underlying idea. Unfortunately for Defendant, with the collar being the protectable element, the Court found that no substantial similarity existed, especially since the cited confusion was likely due to a comparison of the designs as a whole, which included unprotectable elements.
Thus, this is an example of the risk of threatening to enforce unprotectable IP, though likely a tough one to bear for the Defendant who had clearly taken the necessary steps with both the USPTO and US Copyright Office in order to gain registration and the presumptions that go along therewith. That said, it is yet another reminder for those threatened with claims of infringement that just because a mark or design is registered does not mean infringement is a given. Ultimately, I may have to visit New Orleans and analyze this matter further over a Hurricane cocktail or two (which may entirely change my opinion as to this decision, hah).
UnIntellectual Property (UnIP): Copyright for Recipes
The United States District Court for the Northern District of Ohio has ruled that a recipe itself is not subject to copyright protection. That said, it has noted that the layout of a recipe book can. The Court held that the ingredient list was a statement of facts and recipes themselves are merely “functional directions for achieving a result.”
A short summary and link to the Order granting summary judgment to the defendants is provided by the World Intellectual Property Review.
This decision reinforces the importance of understanding what copyright does and does not protect, and how other forms of IP may be more useful (e.g. patent or trade secret for a recipe).
UnIntellectual Property (UnIP): Trademark for “Vulgar” Underwear Brand
The United States Patent and Trademark Office (USPTO) has refused registration of the trademark COMFYBALLS, finding it too vulgar since “balls” could only relate to male genitalia. The World Intellectual Property Review goes into greater detail of the decision.
Needless to say, the subjectivity of such an analysis is front and center in this decision. It is worth noting that Europe had no such issue with the application and issued a registration. I always wonder, over time, will something that is now considered to be vulgar no longer be such in the future? Who knows, but for now, this applicant appears to be blue balled!
Copyright infringement attorneys would be well-served to review a recent case out of the United States District Court for the Middle District of Louisiana. The case involved one test preparation company suing another for copyright infringement. The allegations stemmed from the Defendant using 14 exam questions that were identical to those in Plaintiff’s registered copyright for 1,083 multiple-choice questions. Rather than determine whether the questions themselves were subject to copyright protection, the Court relied on the the de minimis doctrine. The Defendant asserted that any infringement was de minimis, and thus, “cannot lead to a finding of substantial similarity.” “This means that even where the fact of copying is conceded, no legal consequences will follow from that fact unless the copying is substantial.” “To establish that an infringement is quantitatively de minimis and therefore not actionable, the alleged infringer must demonstrate that the copying of the protected material is so trivial ‘as to fall below the quantitative threshold of substantial similarity.’” (Citations omitted).
The Court went on to analyze the doctrine’s applicability and hold that there was no actionable copyright infringement.
“Based on the uncontroverted evidence, there are approximately 1,083 multiple-choice questions in the plaintiff’s copyrighted materials. (Doc. 31–2, p. 1). Accordingly, even assuming 14 questions were copied from the overall work, that would be approximately 1.3% of the total questions in the copyrighted material.2 This is even smaller than the 2% copying at issue in the Newton case, which the Ninth Circuit found was not quantitatively significant. Additionally, there is no indication, allegation, or argument that the 14 questions were any more significant than the 1,069 other questions in the copyrighted materials. These were not summary questions or “wrap up” questions, but rather, each question allegedly copied was merely another question in the overall mass of 1,083 copyrighted questions. There is no evidence even suggesting that these questions were essential to the overall work. Rather, all of the evidence indicates that these questions were merely an insignificant few in the overall mass. Furthermore, the evidence shows that these questions were not unique, but rather, appear to be standard questions and concepts in the contractor testing and test-preparation business. (See Doc. 25–9; doc. 30–4, p. 3–7). Accordingly, the Court finds that the relevant questions are a “simple, minimal, and insignificant” portion of the entire copyrighted material. Newton, 388 F.3d at 1196. Accordingly, looking at the evidence in the light most favorable to the plaintiff, this Court finds that there are no genuine issues of material fact, and judgment must be awarded in favor of the defendant as a matter of law. Based on this Court’s review, any alleged copying in this case cannot be deemed anything more than de minimis, and thus, not actionable copying.”
This practice tip serves as a reminder to analyze whether the amount of copying is sufficient enough to qualify for copyright infringement. More importantly, defendants, and their copyright infringement attorneys, should be sure to understand the scope of the claimed infringement and consider a de minimis defense.
UnIntellectual Property (UnIP): Trade Secret for Online Database
The United States District Court for the Southern District of New York granted Defendant’s Motion for Summary Judgment, holding that Plaintiff did not possess the requisite trade secret for its trade secret misappropriation claim. Both Plaintiff and Defendant provide construction product information (“CPI”). Plaintiff and Defendant are the two national level provider of CPI services, which includes nationwide searchable databases that can filter projects based on the user’s preferences. For example, a user can search for library projects in Topeka, Kansas, worth more than three million dollars, that need plumbing in the next two months. The CPI service will collect all the projects meeting those specifications and provide plans, bidding information, and contact information for the planner, architect, or general contractor on the job. Reed and McGraw–Hill each sell CPI subscriptions at the national, state, and local levels. When Defendant secretly subscribed to Plaintiff’s service in order to perform comparisons and ensure its database was complete, Plaintiff sued for misappropriation of trade secrets, among other things.
The Court said: “It is clear that under New York law, which is more permissive than Georgia law, Reed’s CPI lost its trade-secrets status-if it ever had any-when Reed gave out free trial subscriptions unaccompanied by any contractual restrictions on their use.”
So, the Court relied upon lack of maintained secrecy. However, were other reasons present? Was this information even a trade secret? Perhaps a compilation trade secret? Would New York and Georgia law, the latter follows UTSA, have come out the same on these issues?